The Writer Beware Blogs; the link is to the right for a reason. Writers should know who to avoid and why. Who is real, and who isn’t. A lot of changes are now taking place within the publishing landscape, and new scams will pop up as old scams are exposed. Keep an eye out. Protect yourself. I say this because I’m one of those people who tries new things. I stick my neck out, often, and I’ve been stung more than a few times. It hurts. Keep an eye on things. And . . .

　

Reading about author marketing tactics from readers who actually buy books boils down to one thing only, and that’s word of mouth. Giving away books to reviewers and readers, starting the ball rolling; posting the first three chapters for potential readers to devour; old fashioned radio skits (now as podcasts), using sound effects like in radio’s pre-television heyday. Reader reviews for all to see. Interviews on sites where readers flock. These are readers telling me this. Readers who bought books because of the above on-line recommendations. Now I have to make yet another list, and incorporate the above into a marketing plan THAT WORKS!